EIM Group Partners with ZEEKR to Revolutionize Premium Electric Mobility in Egypt.
A high-level delegation from the Egyptian International Motors Group (EIM Group), led by the Chairman, visited Zeekr’s Global Headquarters in Hangzhou, China, to officially sign a distributorship agreement for Zeekr in Egypt. The ceremony included key attendees such as Mr. Mars Chen, Vice President of Zeekr; Mr. Cannon Wang, MEA Regional Director; Mr. Allen Li, Head of Product Global Division; and Ms. Joy Farhat, MEA Regional Marketing Manager.
Representing the EIM Group were Eng. Khaled Nosseir, Group Chairman; Eng. Taher Shahin, Group CEO and Managing Director; and Mr. Rami Gad, Division Head and General Manager of Zeekr Egypt.
EIM Group is honored to partner with the Zeekr brand as its authorized distributor in Egypt, strengthening its portfolio and leveraging its extensive experience to meet the evolving needs of Egyptian customers. Founded in 2021, Zeekr has quickly become a leader in premium electric mobility and is recognized as one of the fastest-selling premium EV brands globally.
Zeekr operates as a subsidiary of Geely Holding Group, a leading global mobility company that has been at the forefront of the automotive industry since 1997. Geely is ranked among the top 10 automotive companies worldwide and is renowned for its commitment to innovation and sustainable mobility solutions. The Geely Group encompasses 11 brands, including Geely Auto, Volvo Cars, Lotus, Zeekr, Polestar, and Lynk & Co.
Central to Zeekr's ethos is its core value of creating harmonious coexistence between humans, technology, and nature. Its R&D technology center in Gothenburg, Sweden, is recognized as one of the automotive industry's most advanced facilities, backed by Nordic expertise. Notably, Stefan Sielaff, a renowned automotive designer with over 30 years of experience with luxury brands, joined Zeekr in 2021 as VP & Global Chief Designer. He oversees global design operations at a state-of-the-art center, supported by a team of over 400 experts from 30 countries, dedicated to innovating design and technology to meet global customer preferences.
As a rapidly growing premium EV brand, Zeekr is committed to achieving strategic goals and leading the sustainable mobility solutions industry. In just three years, the brand has achieved significant milestones:
1. Launch of Seven Models Across Various Segments: Zeekr 001 & 001 FR, Zeekr X, Zeekr 009 & 009 Grand, Zeekr 7X, Zeekr 007 & Zeekr Mix.
2. Establishment of 470 Showrooms Worldwide.
3. Achievement of 350,000+ Units in Global Sales Since Launch.
EIM Group is actively collaborating with Zeekr HQ to develop a strategic plan aimed at achieving a 10% market share in the EV segment during its first year (2025). As part of this initiative, EIM Group will invest in a new Zeekr facility spanning over 900 m² in Sheikh Zayed known as Zeekr House. This state-of-the-art facility, the largest of its kind within Zeekr's network development guidelines, will feature a showroom accommodating over seven vehicles, a delivery area, a dedicated service center with four bays, and a warehouse. The total investment for this facility is 70 million EGP, signaling the start of a comprehensive network expansion plan across Egypt’s major cities.
This partnership reflects EIM Group’s commitment to ushering in a new era of sustainable mobility solutions, characterized by high-tech products and premium services designed to meet customer needs.
"EIM Group and our newest partner Zeekr will work side by side to pave the way for the future of mobility in the Egyptian market," stated Eng. Khaled Nosseir, Group Chairman of EIM Group.
Cannon Wang, MEA Regional Managing Director for Zeekr, stated, “We are excited to partner with EIM Group to bring our premium electric vehicles to Egypt and to showcase Zeekr’s cutting-edge innovations in the market.”
About Zeekr:
Zeekr (NYSE: ZK) is the global premium electric mobility technology brand from Geely Holding Group. Zeekr aims to create a fully integrated user ecosystem with innovation as a standard. The brand utilizes Sustainable Experience Architecture (SEA) and develops its own battery technologies, battery management systems, electric motor technologies, and electric vehicle supply chains. Zeekr’s value is equality, diversity, and sustainability. Its ambition is to become a true mobility solution provider.
Zeekr operates its R&D centers and design studios in Ningbo, Hangzhou, Gothenburg, and Shanghai and boasts state-of-the-art facilities and world-class expertise. Since Zeekr began delivering vehicles in October 2021, the brand has delivered around 340,000 vehicles to date including the Zeekr 001, Zeekr 001 FR, Zeekr 009 MPV, Zeekr 007, Zeekr 7X and Zeekr X urban SUV. Zeekr has announced plans to sell vehicles in global markets and has an ambitious roll-out plan over the next 5 years to satisfy the rapidly expanding global EV demand.